Although Drake popularized the term #YOLO (you only live once) in his song Motto that came out in 2011, Katherine Martin states that the term actually goes back to the 19th century. So then it shouldn’t be much of a surprise to learn that the flip slogan #YODO (you only die once), while also around awhile, started gaining popularity in 2014 and became the centerpiece of “Dying Matters Awareness Week” in the United Kingdom. At that time studies indicated that @83% of the people in Britain were uncomfortable speaking about death. But by something so simple as a hashtag, #YODO, awareness was raised to help people come to terms about dying and bereavement. Since then, #YODO has been utilized by funeral homes and bereavement counselors as a marketing tool to raise awareness of their brand and offerings.
Cremation Advocates by Putnam currently has two #YODO billboards located between Burnet and Bertram on Hwy 29 and on Hwy 71 heading into Spicewood. With the help of Tosh.0, it has started to go viral on Facebook. As the Premier Area Funeral Home and Crematory, our purpose is to generate buzz around an uncomfortable topic and to remind our community that since you only die once, then choose Putnam to ensure that your funeral or cremation is done well.